Who is the LinkedIn DIY Starter Kit for?

It’s made for solopreneurs, coaches, consultants, and small service providers like lawyers, accountants, creatives, and wellness professionals — especially those who rely on referrals and need a repeatable system to get new clients on LinkedIn.

What’s included in the LinkedIn Starter Kit?

You’ll get a Profile Optimization Pack, ICP + Messaging Framework, 15 Plug-and-Play Post Templates, Connection + DM Scripts, and an Engagement Checklist to help you consistently grow your client pipeline on LinkedIn.

Do I need to post every day for this to work?

No! The kit is designed to help you build trust and visibility without posting 24/7. You’ll get a repeatable system that works even if you only spend 15 minutes a day on LinkedIn.

Is this just a bunch of theory?

Not at all. This is a plug-and-play toolkit. You get practical templates, scripts, and frameworks that you can immediately start using to update your profile, create content, and start conversations that convert.

What kind of results can I expect?

By the end of the kit, you’ll have a profile that attracts ideal clients, a repeatable posting system, natural-feeling DM scripts, and a simple LinkedIn routine. You’ll finally know what to do each day to generate leads without burnout.

Is this kit beginner-friendly?

Absolutely. Whether you're brand new to LinkedIn or just inconsistent with your outreach and content, this kit gives you the foundations and systems to grow — no tech overwhelm or 'growth hacks' required.

Email Newsletter Marketing

Email is where trust gets deeper

Email newsletter marketing is for businesses that want a direct line to their audience. LinkedIn is great for reach, but you do not own it. Email is different. When someone opens your newsletter, you are in their inbox, not fighting an algorithm.

Most newsletters fail because they are inconsistent, boring, or way too long. We build a format you can repeat, and content that actually leads to replies and calls.

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Email newsletter marketing for people who want steady leads, not just likes

Email newsletter marketing works best for service providers and founders selling high trust offers. Buyers do not decide in one day. They need reminders, proof, and clarity. A good newsletter keeps you top of mind without being annoying.

In Calgary, referrals and timing matter. Someone might not need you today, but they may need you in 3 months. Email helps you stay in their world until the timing is right.

If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, Downtown, or anywhere in Calgary, a focused newsletter is one of the simplest ways to build consistent demand.

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Who this is for

Founders and service providers who want an owned audience
Businesses relying on referrals who want more repeatable inbound
People who have lots to say but need structure and consistency
Anyone who wants to turn LinkedIn followers into email subscribers

What we work on

Newsletter promise and topic lane (so it is not random)
Repeatable format (sections you can write fast)
Content planning tied to your offers and buyer questions
CTAs that feel normal and lead to a next step
List growth basics (what to offer, where to invite people)
Simple tracking (opens are fine, but replies and calls matter more)

What you get

Newsletter strategy and format template
A topic roadmap (4 to 12 issues planned)
Draft outlines or fully written newsletters (depending on your package)
Simple CTA and conversion path (reply, book, download, DM)
Optional repurposing plan to turn each email into LinkedIn posts

How it works

Intake on your offers, audience, and tone
Strategy session to lock the topic lane and format
Build the roadmap and first issue plan
Write and deliver drafts (or you write and I edit)
Optional ongoing monthly support to keep it consistent

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FAQs about personal branding services Calgary

Do I need a big list for newsletters to work?

No. A small list of the right people can be enough to drive revenue. Quality beats size, especially for high value services.

How often should I send a newsletter?

Weekly or biweekly works well. Monthly can work too if it stays consistent. The worst cadence is “whenever I remember.”

What should I write about?

Buyer questions, proof, lessons learned, case studies, and clear opinions that help people make decisions. Not generic motivation.

Will this feel salesy?

It should not. A good newsletter is useful first, then it gives a clear next step. Most people avoid CTAs, then wonder why nobody hires them.

Can you write it for me?

Yes. We can do full writing, or editing, or just strategy and templates.

What platform do I need?

Whatever you already use is fine. Mailchimp, Klaviyo, ConvertKit, HubSpot, all fine. The strategy matters more than the tool.

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Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

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Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

GET YOUR LINKEDIN KIT

BOOK A CALL

Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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