Who is the LinkedIn DIY Starter Kit for?

It’s made for solopreneurs, coaches, consultants, and small service providers like lawyers, accountants, creatives, and wellness professionals — especially those who rely on referrals and need a repeatable system to get new clients on LinkedIn.

What’s included in the LinkedIn Starter Kit?

You’ll get a Profile Optimization Pack, ICP + Messaging Framework, 15 Plug-and-Play Post Templates, Connection + DM Scripts, and an Engagement Checklist to help you consistently grow your client pipeline on LinkedIn.

Do I need to post every day for this to work?

No! The kit is designed to help you build trust and visibility without posting 24/7. You’ll get a repeatable system that works even if you only spend 15 minutes a day on LinkedIn.

Is this just a bunch of theory?

Not at all. This is a plug-and-play toolkit. You get practical templates, scripts, and frameworks that you can immediately start using to update your profile, create content, and start conversations that convert.

What kind of results can I expect?

By the end of the kit, you’ll have a profile that attracts ideal clients, a repeatable posting system, natural-feeling DM scripts, and a simple LinkedIn routine. You’ll finally know what to do each day to generate leads without burnout.

Is this kit beginner-friendly?

Absolutely. Whether you're brand new to LinkedIn or just inconsistent with your outreach and content, this kit gives you the foundations and systems to grow — no tech overwhelm or 'growth hacks' required.

Thought Leadership Marketing

Become known for something specific, not just being “experienced”

A lot of smart people in Calgary are invisible online. Not because they are not good, but because their message is too broad. Their posts sound like everyone else. Thought leadership marketing fixes that by turning your experience into a clear point of view, signature topics, and repeatable content people remember and share.

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Thought leadership marketing for people who want trust that turns into calls

Thought leadership marketing Calgary is for when you are tired of generic content. You want people to associate you with a specific problem you solve, a specific standard you hold, and a specific way of thinking.

If you work in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, NE, SW, NW, or anywhere in Calgary, you already know how fast word travels here.

People check your LinkedIn before they introduce you. Thought leadership makes that first impression do more work for you.

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Who this is for

Founders and experts who sell high trust, high value services
Consultants who want inbound leads, speaking invites, and partnerships
Leaders with real proof who want to stand out in a crowded market
People who have strong opinions, but do not know how to package them

What we work on

Your point of view (what you believe, what you disagree with, what you teach)
Signature topics and “repeatable angles” you can use for months
Proof points and stories that back up your claims
A LinkedIn-first content system that is easy to maintain
Clear CTAs so content leads to conversations and opportunities

What you get

Thought leadership positioning statement (plain language, clear focus)
Topic map with 3 to 5 signature themes + subtopics
Repeatable post formats (so you do not start from scratch every time)
A 30 to 60 day LinkedIn content plan tied to your offers
Simple guidance on what to say, what to skip, and how to stay consistent

How it works

Expertise and offer audit (what you know, what you sell, what buyers need)
Strategy session to lock POV, topics, and proof
Delivery of topic map + content formats
30 to 60 day plan and posting routine
Optional ongoing support (writing, editing, ghostwriting)

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FAQs about thought leadership marketing Calgary

Do I need to be controversial to be a thought leader?

No. You just need to be specific. Thought leadership can be calm, practical, and still differentiated. The goal is clarity, not drama.

What if I do not feel like I have anything “new” to say?

You probably do, you just say it in client calls and meetings instead of in posts. We pull out your patterns, your frameworks, your standards, and your lessons learned, then package them.

How long does it take to see results?

Usually you will feel the difference fast, because your message gets clearer right away. Inbound typically builds over weeks and months as you publish consistently and your topics get associated with you.

Is this only for LinkedIn?

LinkedIn is the core channel because it is where your buyers already look you up. But the topic map and formats can also feed newsletters, podcasts, and longer content.

Will this help me sell, or is it just “brand stuff”?

It should help you sell. We connect your topics to buyer problems and your offers, so your content naturally points to the next step without being pushy.

Can you write the content too?

Yes. If you want execution help, LinkedIn content creation or LinkedIn ghostwriting is usually the next step.

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Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

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Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

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Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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