LinkedIn Outreach and DM Strategy

DMs that feel normal, and still lead to booked calls

LinkedIn outreach and DM strategy is for people who want to reach out, but they do not want to sound cringe. Or you are reaching out now, but it feels awkward, replies are low, and follow up is inconsistent.

Good outreach is simple. Right person, right reason, short message, clean follow up. Most people skip the “right person” part and then blame the script.

LinkedIn outreach strategy for people who want a repeatable process

LinkedIn outreach and DM strategy works best when your offer is high trust and you want conversations, not volume. Most buyers do not reply to cold pitches. They reply to relevance.

In Calgary, relationships matter. People ask, “do you know someone who can help with this?” If your outreach is respectful and clear, it supports that local trust instead of hurting it.

If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, Downtown, or anywhere in Calgary, we build DMs that fit how you actually talk and how your buyers actually decide.

Who this is for

  • Founders who want outbound without sounding salesy

  • Service providers who need more booked calls on the calendar

  • People who get stuck at the “what do I say?” stage

  • Anyone who connects with people but never follows up

What we work on

  • Targeting rules (who to message, who to skip)

  • Connection note templates that are short and real

  • First message scripts that start conversation, not a pitch

  • Follow up timing and exact follow up messages

  • Handling common replies (yes, maybe later, not now, price, send info)

  • A simple DM tracking system so you do not forget leads

What you get

  • DM script pack (connection note, first DM, 2 to 4 follow ups)

  • Reply templates for common responses

  • A “DM to call” flow (how to propose the call naturally)

  • A weekly outreach routine that fits your time

  • A lightweight tracker so leads do not slip

How it works

  • Offer + ICP audit (what you sell, who buys, why they say yes)

  • Build your outreach rules and list method

  • Write your DM scripts and reply templates

  • Set up tracking + weekly routine

  • Optional ongoing support to test and improve reply rates

FAQs about LinkedIn outreach and DM strategy Calgary

Are LinkedIn DMs still effective?

Yes, when they are relevant and respectful. Most DMs fail because they pitch too early or message the wrong people.

Will this make me sound scripted?

It should not. The scripts are a base. We write them in your voice, and you can tweak them. The goal is to make messaging easier, not robotic.

How many follow ups is too many?

Most people do zero follow ups, and that is the real problem. We build a follow up rhythm that is polite and spaced out, so you stay on their radar without being annoying.

What if I do not want to do cold outreach?

You can still do warm outreach. People who viewed your profile, engaged with a post, joined a webinar, or got referred. The same DM system works, it is even easier.

Do I need Sales Navigator?

Not required. Helpful sometimes. We pick based on your niche and how targeted you need to be.

Can you help me turn replies into booked calls?

Yes, that is part of the flow. The goal is moving from DM to a clear next step without pressure.

Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

What’s Inside

  • One (1) Hour Consult

  • Profile Optimization Pack

  • ICP + Messaging Framework

  • 15 Plug-and-Play Post Templates

  • Connection + DM Scripts

  • Engagement Checklist

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

Who This Is For

  • Solopreneurs, coaches, and consultants

  • Small service providers (lawyers, accountants, wellness professionals, creatives)

  • Anyone who’s grown on referrals or word-of-mouth, but needs a repeatable system to find new clients

This is not for:
❌ “Growth hackers” chasing virality
❌ Teams who want to outsource everything without lifting a finger
❌ People not ready to put in 15 minutes a day

...and that's okay!

The Outcome

By the end of this kit, you’ll have:

A profile that attracts the right clients

A simple posting system that makes you visible and credible

DM scripts that feel natural, not spammy

A daily LinkedIn routine you can stick to

✨ Translation: you’ll finally know exactly what to do on LinkedIn to book calls without burning out.

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