
Founder led growth strategy Calgary is for founders who are working hard, but the growth feels random. Some months you get leads, some months it is quiet. LinkedIn personal branding helps, content helps, but without a strategy, it still turns into “post and pray.”
This is the system layer. What to do each week, what to track, and what actually moves pipeline.

Founder led growth strategy Calgary is about turning your founder presence into a repeatable engine. Not complicated. Just clear inputs and clear outputs.
If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, or anywhere in Calgary, the same buyer behavior shows up.
People look you up, skim fast, and decide if they want to talk.
Then they either DM you, reply to a post, or disappear. This strategy makes sure the right people do not disappear.
Founders selling high value services, retainers, or B2B offers
Founders who want LinkedIn to drive pipeline, not just “reach”
People with good referrals who still want a repeatable system
Founders who feel busy but not sure what is actually working
Your offer, ICP, and what makes you the obvious pick
Your conversion path (profile, CTA, follow up, booking flow)
Your weekly growth plan (content, engagement, outreach, follow ups)
Your scorecard (what you track weekly so you do not guess)
Your focus list (what to stop doing because it wastes time)
A founder led growth strategy plan with weekly actions
A simple scorecard with the few metrics that matter
A 30 to 60 day LinkedIn plan tied to pipeline goals
A targeting and outreach workflow (who, how, when, follow up)
A basic content system that supports each stage of the buyer journey
Offer and pipeline audit (what you sell, who buys, where leads come from)
Strategy session to map the funnel from visibility to calls
Build the weekly plan and scorecard
Delivery of the strategy doc + next 30 to 60 days plan
Optional ongoing support to keep it moving (execution, reviews, adjustments)
Is this just “post more on LinkedIn”?
No. Posting is only one input. This strategy covers profile conversion, content, engagement, outreach, follow up, and tracking. It is a system, not a motivation speech.
What if my offer is not fully clear yet?
That is common. We tighten the offer and messaging first, then build the plan. If the offer is fuzzy, the growth plan will be too.
How many hours a week does this take?
It depends, but the point is to make it realistic. We pick a weekly rhythm you can stick to, even during busy client weeks.
Will you tell me what to track?
Yes. You get a small scorecard. Think profile views, inbound DMs, replies, booked calls, and a few leading indicators. No giant spreadsheet that you ignore.
Does this work if I sell locally in Calgary?
Yes. It actually helps local selling a lot, because people check you before they refer you, hire you, or introduce you. A clear founder presence speeds up trust.
Can you help me execute after the strategy is done?
Yes. That is where founder led marketing, LinkedIn content creation, or ghostwriting can come in.
If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:
Years of Experience
Customers Worldwide
Projects Completed


Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.
Choose Two Paths
DIY Kit: Plug and play templates, scripts, routines
Services: Strategy and execution support, built around your goals


Not ready to hire support yet?
Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).
You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
One (1) Hour Consult
Profile Optimization Pack
ICP + Messaging Framework
15 Plug-and-Play Post Templates
Connection + DM Scripts
Engagement Checklist

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

Solopreneurs, coaches, and consultants
Small service providers (lawyers, accountants, wellness professionals, creatives)
Anyone who’s grown on referrals or word-of-mouth, but needs a repeatable system to find new clients
This is not for:
❌ “Growth hackers” chasing virality
❌ Teams who want to outsource everything without lifting a finger
❌ People not ready to put in 15 minutes a day
...and that's okay!
By the end of this kit, you’ll have:
↦ A profile that attracts the right clients
↦ A simple posting system that makes you visible and credible
↦ DM scripts that feel natural, not spammy
↦ A daily LinkedIn routine you can stick to
✨ Translation: you’ll finally know exactly what to do on LinkedIn to book calls without burning out.
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