Social Selling Strategy

Sell like a human on LinkedIn, not like a template

Social selling strategy is for people who want LinkedIn to drive revenue, but they do not want to be pushy.

Social selling is not “DM 50 people a day.” It is showing up consistently, building trust, and starting the right conversations at the right time.

If you have ever thought, “I know I should use LinkedIn, I just hate how salesy it feels,” this is for you.

Social selling strategy for people who want a weekly plan they can actually follow

Social selling strategy is the system that ties together three things, content, engagement, and conversations. Most people do one of those and skip the others. Then LinkedIn feels like effort with no payoff.

In Calgary, relationships drive business. People hire people they trust. Social selling helps you build that trust in public, then follow up in private, without being weird about it.

If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, Downtown, or anywhere in Calgary, we build your plan around how you actually sell and how your buyers actually decide.

Who this is for

  • Founders and service providers selling high trust, high value offers

  • People who want more leads without paid ads

  • Consultants who network a lot, but do not follow up consistently

  • Anyone who wants LinkedIn to feel simpler and more natural

What we work on

  • Your offer and who you are trying to attract

  • Content that builds trust and starts conversations

  • Engagement routines that put you in the right feeds

  • DM and follow up flow that feels respectful

  • Weekly scheduling, so it does not take over your life

  • Basic tracking, so you know what is working

What you get

  • A 4-week social selling plan (repeatable monthly)

  • A weekly routine with time blocks (post, engage, DM, follow up)

  • Content pillars and topic prompts tied to your offer

  • DM scripts and follow ups in your voice

  • A simple tracker so pipeline does not fall through gaps

How it works

  • Offer + audience audit

  • Strategy session to map your weekly routine

  • Build the content, engagement, and DM plan

  • Delivery of scripts + tracker + 4-week schedule

  • Optional check-in to refine based on replies and results

FAQs about social selling strategy Calgary

Is social selling the same as cold outreach?

No. Outreach is one part of social selling. Social selling also includes content and engagement, so the outreach feels warmer and gets better replies.

Do I have to post every day?

No. Most people do best with 2 to 3 posts a week plus a small daily engagement routine.

What if I do not like selling in DMs?

You can do lighter DMs, or focus on warm DMs only (people who engage, referrals, event connections). You still need a follow up plan though.

How long does it take to start seeing results?

You usually feel it fast, clearer routine, better conversations, less guessing. Pipeline impact builds over weeks as people see you consistently and you follow up.

Will this work in a local Calgary market?

Yes. Local trust matters, and LinkedIn is a trust platform. Social selling helps referrals convert faster and makes introductions easier.

Can you do this for my team too?

Yes, the system can be adapted for a small team, and it works best when each person has a clear role and message.

Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

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By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

What’s Inside

  • One (1) Hour Consult

  • Profile Optimization Pack

  • ICP + Messaging Framework

  • 15 Plug-and-Play Post Templates

  • Connection + DM Scripts

  • Engagement Checklist

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

Who This Is For

  • Solopreneurs, coaches, and consultants

  • Small service providers (lawyers, accountants, wellness professionals, creatives)

  • Anyone who’s grown on referrals or word-of-mouth, but needs a repeatable system to find new clients

This is not for:
❌ “Growth hackers” chasing virality
❌ Teams who want to outsource everything without lifting a finger
❌ People not ready to put in 15 minutes a day

...and that's okay!

The Outcome

By the end of this kit, you’ll have:

A profile that attracts the right clients

A simple posting system that makes you visible and credible

DM scripts that feel natural, not spammy

A daily LinkedIn routine you can stick to

✨ Translation: you’ll finally know exactly what to do on LinkedIn to book calls without burning out.

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