
Social selling strategy is for people who want LinkedIn to drive revenue, but they do not want to be pushy.
Social selling is not “DM 50 people a day.” It is showing up consistently, building trust, and starting the right conversations at the right time.
If you have ever thought, “I know I should use LinkedIn, I just hate how salesy it feels,” this is for you.

Social selling strategy is the system that ties together three things, content, engagement, and conversations. Most people do one of those and skip the others. Then LinkedIn feels like effort with no payoff.
In Calgary, relationships drive business. People hire people they trust. Social selling helps you build that trust in public, then follow up in private, without being weird about it.
If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, Downtown, or anywhere in Calgary, we build your plan around how you actually sell and how your buyers actually decide.
Founders and service providers selling high trust, high value offers
People who want more leads without paid ads
Consultants who network a lot, but do not follow up consistently
Anyone who wants LinkedIn to feel simpler and more natural
Your offer and who you are trying to attract
Content that builds trust and starts conversations
Engagement routines that put you in the right feeds
DM and follow up flow that feels respectful
Weekly scheduling, so it does not take over your life
Basic tracking, so you know what is working
A 4-week social selling plan (repeatable monthly)
A weekly routine with time blocks (post, engage, DM, follow up)
Content pillars and topic prompts tied to your offer
DM scripts and follow ups in your voice
A simple tracker so pipeline does not fall through gaps
Offer + audience audit
Strategy session to map your weekly routine
Build the content, engagement, and DM plan
Delivery of scripts + tracker + 4-week schedule
Optional check-in to refine based on replies and results
Is social selling the same as cold outreach?
No. Outreach is one part of social selling. Social selling also includes content and engagement, so the outreach feels warmer and gets better replies.
Do I have to post every day?
No. Most people do best with 2 to 3 posts a week plus a small daily engagement routine.
What if I do not like selling in DMs?
You can do lighter DMs, or focus on warm DMs only (people who engage, referrals, event connections). You still need a follow up plan though.
How long does it take to start seeing results?
You usually feel it fast, clearer routine, better conversations, less guessing. Pipeline impact builds over weeks as people see you consistently and you follow up.
Will this work in a local Calgary market?
Yes. Local trust matters, and LinkedIn is a trust platform. Social selling helps referrals convert faster and makes introductions easier.
Can you do this for my team too?
Yes, the system can be adapted for a small team, and it works best when each person has a clear role and message.
If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:
Years of Experience
Customers Worldwide
Projects Completed


Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.
Choose Two Paths
DIY Kit: Plug and play templates, scripts, routines
Services: Strategy and execution support, built around your goals


Not ready to hire support yet?
Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).
You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
One (1) Hour Consult
Profile Optimization Pack
ICP + Messaging Framework
15 Plug-and-Play Post Templates
Connection + DM Scripts
Engagement Checklist

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

(4.0)
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

Solopreneurs, coaches, and consultants
Small service providers (lawyers, accountants, wellness professionals, creatives)
Anyone who’s grown on referrals or word-of-mouth, but needs a repeatable system to find new clients
This is not for:
❌ “Growth hackers” chasing virality
❌ Teams who want to outsource everything without lifting a finger
❌ People not ready to put in 15 minutes a day
...and that's okay!
By the end of this kit, you’ll have:
↦ A profile that attracts the right clients
↦ A simple posting system that makes you visible and credible
↦ DM scripts that feel natural, not spammy
↦ A daily LinkedIn routine you can stick to
✨ Translation: you’ll finally know exactly what to do on LinkedIn to book calls without burning out.
Turn LinkedIn into a real sales channel, not a vanity metric. Learn how to attract 10k plus deal buyers and use the Sell on LinkedIn Kit. ...more
LinkedIn for B2B
November 16, 2025•4 min read
Win high-value clients on LinkedIn using smart messaging, profile tactics, and automation tools ...more
LinkedIn for B2B
October 31, 2025•3 min read
Learn key LinkedIn Analytics metrics for B2B pages. Glossary-style definitions explain what each number means, why it matters, and how to use it. ...more
LinkedIn for B2B
October 01, 2025•5 min read
See 5 successful B2B LinkedIn profile examples. Learn why they work, from founder-led profiles to sales leaders and subject matter experts. ...more
LinkedIn for B2B
October 01, 2025•3 min read
Learn step-by-step how B2B founders can build a personal brand on LinkedIn. Optimize profiles, post consistently, and turn visibility into clients. ...more
LinkedIn for B2B
October 01, 2025•5 min read
Learn LinkedIn Ads costs for B2B. See CPC, CPM, and CPL benchmarks, plus budget scenarios and ROI examples to plan your spend effectively. ...more
LinkedIn for B2B
October 01, 2025•3 min read
You don’t need to spend hours a day on LinkedIn. You just need the right system.
Copyright 2025. All rights reserved.