Who is the LinkedIn DIY Starter Kit for?

It’s made for solopreneurs, coaches, consultants, and small service providers like lawyers, accountants, creatives, and wellness professionals — especially those who rely on referrals and need a repeatable system to get new clients on LinkedIn.

What’s included in the LinkedIn Starter Kit?

You’ll get a Profile Optimization Pack, ICP + Messaging Framework, 15 Plug-and-Play Post Templates, Connection + DM Scripts, and an Engagement Checklist to help you consistently grow your client pipeline on LinkedIn.

Do I need to post every day for this to work?

No! The kit is designed to help you build trust and visibility without posting 24/7. You’ll get a repeatable system that works even if you only spend 15 minutes a day on LinkedIn.

Is this just a bunch of theory?

Not at all. This is a plug-and-play toolkit. You get practical templates, scripts, and frameworks that you can immediately start using to update your profile, create content, and start conversations that convert.

What kind of results can I expect?

By the end of the kit, you’ll have a profile that attracts ideal clients, a repeatable posting system, natural-feeling DM scripts, and a simple LinkedIn routine. You’ll finally know what to do each day to generate leads without burnout.

Is this kit beginner-friendly?

Absolutely. Whether you're brand new to LinkedIn or just inconsistent with your outreach and content, this kit gives you the foundations and systems to grow — no tech overwhelm or 'growth hacks' required.

Founder Led Marketing

Use your voice to drive leads, not just “awareness”

Founder led marketing Calgary is for founders who are done with random posting. You want content that helps buyers understand the problem, trust your approach, and take the next step. This is the work that turns “I see you everywhere” into “can we talk next week?”

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Founder led marketing for founders who want leads that make sense

Founder led marketing Calgary works best when you sell a high trust offer, consulting, services, B2B, anything where the buyer wants to trust the person behind the brand.

I see it all the time here. Founders are networking, doing events, getting referrals, but LinkedIn is not helping much. Their content is either too generic or too salesy. Then they get random leads, or no leads.

If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, or anywhere in Calgary, people still do the same thing. They look you up. They skim your posts. They decide if you are legit.

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Who this is for

Founders who sell high value services, retainers, or B2B offers
Founder-led businesses where trust in the founder matters
People who have a strong offer but weak content consistency
Founders who want a simple system, not a full time creator job

What we work on

Your messaging, what you do, who it is for, why it matters
Content that matches the buyer journey (problem, proof, process, offer)
A LinkedIn-first content plan that supports pipeline
Proof gathering (client wins, before and afters, stories, standards)
CTAs that feel normal (reply, DM, book a call), not pushy

What you get

A founder led marketing message guide (short, clear, repeatable)
Content pillars tied to what you sell, not random ideas
A 30 to 60 day LinkedIn content plan with post formats you can reuse
A simple weekly routine (what to do, when to do it)
Optional prompts for follow up, so content leads to conversations

How it works

Offer and messaging audit
Strategy session to lock pillars, angles, and CTAs
Build the content plan and repeatable post formats
Set the weekly routine and tracking
Optional ongoing support (writing, ghostwriting, posting rhythm)

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FAQs about founder led marketing Calgary

Do I need to post every day?

No. Consistent beats constant. Most founders do well with 2 to 3 posts a week and a small engagement routine.

What if I do not like being “out there” online?

Founder led marketing does not mean you share your whole life. We focus on your thinking, your standards, your process, and your proof.

Will this work if I have a small network in Calgary?

Yes. This is not only about your current network. It helps referrals convert faster, helps new people trust you faster, and helps the right people find you through shares and search.

Is this just LinkedIn content strategy?

It includes content strategy, but it is bigger than that. Founder led marketing connects your content to your offer, your proof, and your conversion path to calls.

What do you need from me?

Your offers, your best clients, a few examples of wins, and a rough idea of your weekly capacity. Voice notes are totally fine. Messy notes are fine too.

How fast will I see results?

You will feel the clarity fast, because your message gets tighter right away. Pipeline impact usually builds over weeks as you post consistently and follow up with the right people.

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Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

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Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

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Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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