LinkedIn Headline and About Rewrite

Fix the two sections that decide if people stay, or bounce

A LinkedIn headline and About rewrite is the fastest way to upgrade how you come across on LinkedIn. Most people do not read your whole profile. They read your headline, skim your About, maybe glance at Featured, then decide if you are relevant.

If those two sections are vague, you lose best-fit leads. If they are clear, you get better DMs, better referrals, and better calls.

LinkedIn headline and About rewrite for people who want clarity in 10 seconds

LinkedIn headline and About rewrite Calgary is for when your profile feels “fine” but not converting. Or it sounds like a job title, not a business.

In Calgary, a lot of deals start with introductions and referrals. Someone hears your name, checks your LinkedIn, then decides if they will message you or forget you. Your headline and About do most of that work.

If you are in the Beltline, Inglewood, Kensington, Bridgeland, Marda Loop, Downtown, or anywhere in Calgary, we write these sections so your profile is compelling.

Who this is for

  • Founders and consultants who want more inbound from LinkedIn

  • People whose headline is just a title (and nothing else)

  • Service providers who struggle to explain what they do clearly

  • Professionals whose About section is too long, too formal, or outdated

What we work on

  • A headline that says what you do, who you help, and the outcome

  • An About section that builds trust fast (without sounding salesy)

  • Proof points and credibility markers that are easy to skim

  • Keywords that match how your buyers search on LinkedIn

  • A clean CTA so people know what to do next

What you get

  • 2 to 3 headline options you can choose from

  • A rewritten About section (clear, human, and conversion-focused)

  • Keyword suggestions to weave into your profile naturally

  • Light guidance on what to update elsewhere so it matches (Featured, role titles)

How it works

  • Quick intake (offer, audience, proof, voice)

  • Short strategy call or async Q and A

  • Draft headline options + About rewrite

  • One revision round to make it feel right

  • Final copy delivered, ready to paste

FAQs about LinkedIn headline and About rewrite Calgary

Is this worth it if I keep changing my offer?

If your offer changes weekly, we need to tighten that first. If you have a main offer and main audience, this rewrite is still worth it and easy to update later.

Will this help me get leads?

It helps the right people understand you faster. That usually leads to more DMs and better referrals, especially if you are posting even 1 to 2 times a week.

Do you include the rest of the profile?

This service is focused on headline and About. If you want full profile optimization, that is a separate service and includes Featured and Experience updates too.

Can you make it sound like me?

Yes. The goal is clean and human, not corporate. I use your words, your tone, and your real proof, not generic phrasing.

Do headlines need keywords?

Yes, but it has to still read like a sentence a normal person would say. We balance both.

What if I do not have testimonials or case studies?

That is fine. Proof can be results, experience, process, credibility markers, or even “what you fix” and “who you fix it for.” We work with what you have.

Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

What’s Inside

  • One (1) Hour Consult

  • Profile Optimization Pack

  • ICP + Messaging Framework

  • 15 Plug-and-Play Post Templates

  • Connection + DM Scripts

  • Engagement Checklist

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

By Lorem Ipsum

Grow Personal Financial Security Thinking & Principles

(4.0)

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.

Who This Is For

  • Solopreneurs, coaches, and consultants

  • Small service providers (lawyers, accountants, wellness professionals, creatives)

  • Anyone who’s grown on referrals or word-of-mouth, but needs a repeatable system to find new clients

This is not for:
❌ “Growth hackers” chasing virality
❌ Teams who want to outsource everything without lifting a finger
❌ People not ready to put in 15 minutes a day

...and that's okay!

The Outcome

By the end of this kit, you’ll have:

A profile that attracts the right clients

A simple posting system that makes you visible and credible

DM scripts that feel natural, not spammy

A daily LinkedIn routine you can stick to

✨ Translation: you’ll finally know exactly what to do on LinkedIn to book calls without burning out.

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