Who is the LinkedIn DIY Starter Kit for?

It’s made for solopreneurs, coaches, consultants, and small service providers like lawyers, accountants, creatives, and wellness professionals — especially those who rely on referrals and need a repeatable system to get new clients on LinkedIn.

What’s included in the LinkedIn Starter Kit?

You’ll get a Profile Optimization Pack, ICP + Messaging Framework, 15 Plug-and-Play Post Templates, Connection + DM Scripts, and an Engagement Checklist to help you consistently grow your client pipeline on LinkedIn.

Do I need to post every day for this to work?

No! The kit is designed to help you build trust and visibility without posting 24/7. You’ll get a repeatable system that works even if you only spend 15 minutes a day on LinkedIn.

Is this just a bunch of theory?

Not at all. This is a plug-and-play toolkit. You get practical templates, scripts, and frameworks that you can immediately start using to update your profile, create content, and start conversations that convert.

What kind of results can I expect?

By the end of the kit, you’ll have a profile that attracts ideal clients, a repeatable posting system, natural-feeling DM scripts, and a simple LinkedIn routine. You’ll finally know what to do each day to generate leads without burnout.

Is this kit beginner-friendly?

Absolutely. Whether you're brand new to LinkedIn or just inconsistent with your outreach and content, this kit gives you the foundations and systems to grow — no tech overwhelm or 'growth hacks' required.

Account Based Marketing (ABM) Support

Land a smaller number of better deals, on purpose

Account based marketing support Calgary is for B2B offers where one good client matters more than 100 random leads. Instead of chasing “more leads,” ABM picks the right accounts first, then builds content and outreach around them.

If your best clients are specific, like certain industries, company sizes, or roles, ABM is usually a better use of time than broad marketing.

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ABM support for B2B teams who want focus and shorter sales cycles

Account based marketing support works when your offer is high value and your sales cycle is relationship-based. A lot of Calgary B2B selling is still introductions, reputation, and timing. ABM helps you create more of those moments, with a plan.

If you are in the Beltline, Downtown, Kensington, Bridgeland, Inglewood, Marda Loop, or anywhere in Calgary, ABM is how you stop doing “a bit of everything” and start being known in the right circles.

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Who this is for

B2B founders selling high value services, retainers, or implementation work
Teams with a short list of dream clients they want to win
Companies whose sales cycle needs trust and multiple stakeholders
Anyone tired of marketing that brings the wrong leads

What we work on

Picking target accounts that make sense (fit, budget, timing, need)
Mapping stakeholders (buyer, champion, blocker, influencer)
Building a message that matches that account’s real problems
LinkedIn content angles that warm up the accounts over time
Outreach and follow up flows that feel relevant, not generic
Simple tracking so you know which accounts are warming up

What you get

Target account list framework (and a starter list if you want help)
Role and stakeholder map for each account type
Messaging angles and talk tracks for outreach
ABM content plan for LinkedIn (posts designed to attract target accounts)
Outreach scripts and follow up sequences
A simple account tracker (status, touchpoints, next steps)

How it works

Offer + ICP audit (what makes an account a perfect fit)
Build target account criteria and short list
Stakeholder mapping and messaging angles
Create content plan + outreach flow
Optional ongoing support to run the ABM motions weekly

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FAQs about personal branding services Calgary

Is ABM only for big companies?

No. ABM can work really well for small and medium sized teams, because it forces focus. You just do a smaller version with fewer accounts.

Do I need paid ads for ABM?

Not required. LinkedIn organic content + targeted outreach can be enough. Ads can help later, but it is not step one.

How many accounts should I target?

Depends on your capacity and deal size. Many founders start with 10 to 30 accounts and do it properly, instead of “targeting everyone.”

What if there are multiple decision makers?

That is normal. ABM is built for multi-stakeholder buying. We map roles and create angles for each one.

How long does ABM take to work?

ABM is not instant. It is a relationship and timing play. The upside is deal quality. You are building a pipeline of accounts that actually make sense.

Can ABM work for local Calgary accounts?

Yes. Local ABM is strong because the network overlaps. Content + events + outreach stacks together fast in a local market.

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Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

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Building trust through efficient results

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Years of Experience

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Customers Worldwide

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Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

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Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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