Who is the LinkedIn DIY Starter Kit for?

It’s made for solopreneurs, coaches, consultants, and small service providers like lawyers, accountants, creatives, and wellness professionals — especially those who rely on referrals and need a repeatable system to get new clients on LinkedIn.

What’s included in the LinkedIn Starter Kit?

You’ll get a Profile Optimization Pack, ICP + Messaging Framework, 15 Plug-and-Play Post Templates, Connection + DM Scripts, and an Engagement Checklist to help you consistently grow your client pipeline on LinkedIn.

Do I need to post every day for this to work?

No! The kit is designed to help you build trust and visibility without posting 24/7. You’ll get a repeatable system that works even if you only spend 15 minutes a day on LinkedIn.

Is this just a bunch of theory?

Not at all. This is a plug-and-play toolkit. You get practical templates, scripts, and frameworks that you can immediately start using to update your profile, create content, and start conversations that convert.

What kind of results can I expect?

By the end of the kit, you’ll have a profile that attracts ideal clients, a repeatable posting system, natural-feeling DM scripts, and a simple LinkedIn routine. You’ll finally know what to do each day to generate leads without burnout.

Is this kit beginner-friendly?

Absolutely. Whether you're brand new to LinkedIn or just inconsistent with your outreach and content, this kit gives you the foundations and systems to grow — no tech overwhelm or 'growth hacks' required.

Executive Branding

Look as credible online as you are in real life

Executive branding is for leaders who are already strong in the room, but their online presence does not match. In Calgary, this comes up a lot when someone is moving into a bigger role, stepping into partnerships, speaking more, hiring, or simply getting more visible in the business community. People check your LinkedIn before they reply. If the profile is vague or dated, it creates doubt.

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Executive branding for leaders who want the right opportunities

Executive branding is about controlled visibility. Not hype. Not constant posting. Just a clear message, a strong profile, and content that shows how you think, so the right people take you seriously fast.

If you work out of the Beltline, Downtown, Kensington, Bridgeland, Inglewood, Marda Loop, or across Calgary, the pattern is the same. Someone gets introduced to you, searches you, skims, and decides if you are credible.

We make sure that when they skim your profile, you seem like the perfect fit.

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Who this is for

Executives, partners, and senior leaders who need a stronger digital presence
Leaders in transition who want opportunities to find them, not the other way around
Professionals who do partnerships, recruiting, or business development as part of their role
Founders who want an executive-level tone and positioning

What we work on

Clarifying your leadership message and focus areas
Translating experience into outcomes and credibility markers (not just titles)
LinkedIn profile positioning, keywords, and structure
A light thought leadership plan based on your expertise (not hot takes)
A simple engagement routine that fits a leader schedule

What you get

Executive positioning statement (plain language, easy to use)
Updated LinkedIn profile copy for the sections that matter most
Leadership topic map (what you talk about, what you avoid)
30 day content plan with repeatable formats you can stick to
Optional talking points for intros, panels, podcasts, and bios

How it works

Intake + audit of your current presence (LinkedIn and any existing assets)
Strategy session to lock positioning, tone, and focus areas
Profile rewrite and revisions
Topic map + 30 day plan
Optional ongoing support (writing, posting, or quarterly refreshes)

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FAQs about executive branding Calgary

Do I have to post a lot for this to work?

No. Most executives do better with a simple cadence they can maintain. Consistency matters more than volume.

Is executive branding just LinkedIn profile optimization?

Profile work is part of it, but executive branding also includes your message, your leadership themes, and how you show up publicly in a way that fits your role.

What if my job is sensitive, or I cannot share much publicly?

That is common. We build content themes that are safe, general, and still valuable. You can show how you think without sharing internal details.

Will this help with recruiting and hiring?

Yes. A strong executive presence online helps candidates, partners, and peers understand what you lead, what you value, and what kind of environment you create.

Is this helpful if I am in a career transition?

Yes. Executive branding is one of the best ways to control the story when you are moving roles. It helps you look current, focused, and intentional.

Can you write the content for me?

Yes, if you want that. You can add LinkedIn content creation or LinkedIn ghostwriting as the execution layer.

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Related Services

If you want to go deeper on LinkedIn after your brand is clear, these are the usual next steps:

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Building trust through efficient results

10+

Years of Experience

100+

Customers Worldwide

60+

Projects Completed

Stop wasting time on random posts.

Stop wasting time on random posts. LinkedIn works when your profile, content, and conversations match your offer and your buyer.

Choose Two Paths

DIY Kit: Plug and play templates, scripts, routines

Services: Strategy and execution support, built around your goals

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Want to DIY Instead?

Not ready to hire support yet?

Start with the Sell on LinkedIn DIY Kit. It gives you the exact building blocks I use with clients, profile prompts, positioning help, plug and play post templates, and DM scripts that feel natural (not pushy).

You will stop guessing what to post, what to say, and how to turn conversations into calls, and you can set the whole system up in under an hour.

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